Creative Team

Creative Team & Producers

Photo - Max Siccardi

Massimiliano Siccardi


Massimiliano studied at the London School of Contemporary Dance of London. In 1990, he left the world of dance to begin a new journey in the world of video art where he quickly became the artistic force behind visual mise-en-scène for choreographers around the world. Massimiliano created video scenographies for numerous prestigious festivals and galas internationally. He has also constructed the video mapping of the Basilica di Giotto and for the Teatro Petruzzelli of Bari, where one of his permanent installation’s virtually re-constructed the frescoes of the Cupola. Massimiliano is also a celebrated photographer and has had photo exhibitions in Spoleto and Rome. He is professor of digital image elaboration at the Accademia di Comunicazione e Immagine of Rome. In 2012, Massimiliano received the prestigious International Award “Romaindanza” for his talent in the visual work of dance theatre. From 2012, he has been artist-in-residence at the Carrières de Lumières – Atelier des Lumières where he authored the mise-en-scène of numerous immersive shows. He is currently creating projects within Italy as well as in New York, Berlin, Leipzig and Rome.

Luca Longobardi


Italian composer and pianist, Luca Longobardi, is a classically trained musician who incorporates contemporary electronic music into his pieces. Born in 1976, Longobardi studied classical music in Italy and New York and went on to earn his doctorate in digital audio restoration in Rome in 2011. His works reveal a strong interaction between classical and contemporary music. The experience he has gained as a theatre musician has increased his interest in the relationship between sounds and spectacle. He has composed music for ballets and films and accompanied installations and experimental art productions (Atelier de Lumières – Paris, Carrière des Lumières – Baux-de-Provence, Kunstkraftwerk – Leipzig). At his multimedia performances and in his recordings, strong experimental electronic music meets pure, ethereal and simple-seeming piano playing that relay deep emotions.


Vittorio Guidotti

Creative Director of Animations

Graduated from the European Institute of Design in 2007 and his graduation in short film scores won an award right away at the Cortintesta Film Festival. 

Thanks to the collaboration with artist Massimiliano Siccardi, he created numerous video projections for the National Dance Academy in Rome.  In 2016 they made a permanent installation for the Musem of the Dancing Satyr in Mazzara del Vallo and in 2017 a temporary one for the Museum of Parfume in Grasse.

Vittorio participated as creative director of animations for the immersive shows presented by Carriers de Lumiers and in 2016 collaborates in the writing and the creation of the show “Au pays d’Alice”. With the opening of the venues of Paris, Jeju island, and Bordeaux, Vittorio has become increasingly involved in the production, becoming the Creative Director of Animation for all the main shows. In 2019 Vittorio signed, together with Massimiliano Siccard and Luca Longobardi, the creation of the show “Vincent” currently showing in the Toronto Star Building in Toronto, Canada.

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Corey Ross


Founded in Toronto in 2003 by Corey Ross, Starvox Entertainment has ranked in Profit Magazine’s Fastest growing Canadian companies for 5 years in a row. Starvox produces, manages, represents and promotes cross-over performing arts shows and exhibitions that tour Canada, the United States, and internationally. Mr. Ross has produced multiple theatrical shows in Chicago including the Harry Potter parody Potted Potter, Evil Dead the Musical, Champions of Magic, and Sherlock Holmes. In Las Vegas Mr. Ross produces three shows for Caesars Entertainment—Wow, Extravagnza and Potted Potter.  In the world of art exhibitions Mr. Ross produces the Art of Banksy in London, Canada, the USA, as well as Immersive Van Gogh and Illusionarium in Toronto.

Svetlana Dvoretsky


Toronto’s Show One Productions was founded in 2004 by the enterprising Russian born impresario Svetlana Dvoretsky. Initially focused on classical music, the company has since expanded greatly and is now a leading presenter of high-profile International artists, symphony orchestras, theatre and dance companies and special projects.  The company is especially proud of its presentations of Mikhail Baryshnikov, John Malkovich, Michel Legrand, Slava Snow Show, Valery Gergiev and the Mariinsky Orchestra, Vladimir Spivakov and the Moscow Virtuosi, Eifman Ballet, the Vakhtangov Theatre, opera stars sopranos Sondra Radvanovsky and Hibla Gerzmava, and the late baritone Dmitri Hvorostovsky. Trio Magnifico Opera Gala – the historic union and once-in-a-lifetime event at The Four Seasons Opera House of soprano Anna Netrebko and tenor Yusif Eyvazov in their Toronto debuts, with Hvorostovsky in his last Toronto appearance – remains an exceptional musical memory in the history of the performing arts in Canada. Dvoretsky is a proud recipient of the Order of York by the Government of Canada for “an outstanding contribution in art and culture.”


Slava Zheleznyakov


Slava has specialized in building modern custom developments across Toronto, and recently took on a new challenge of preserving heritage buildings that can be integrated into the city’s contemporary landscape. His latest and proudest achievement is the Immersive Van Gogh Exhibit — a venture that began by converting a 5-storey industrial base of a 50 year-old high-rise office tower to a magical installation of 600,000 cubic feet projections.

He had to re-develop the existing space into a safe and visually unobtrusive arena for showcasing Van Gogh’s work on an astonishing scale. Considering all the supporting elements behind the production, imagination and innovation were at the core. For Slava, the project reached extraordinary heights and expanded beyond anything that has ever been done before. What was once the home to Toronto Star’s printing presses was conceptualized into the world’s first drive-in art experience.

The old and the new, commerce and culture, architecture and technology – all existing thrillingly, side by side. Slava Zheleznyakov is the man who made it happen.

Impact Museums


Impact Museums operates a series of next-generation museum experiences focused on important social causes. 

Our immersive and Instagram-friendly experiences amaze and inspire audiences around the world. Leveraging the latest technologies, in partnership with the world’s top artists, activists and creative thinkers, we invite participants to experience our world in groundbreaking, new ways. 

Our mission is to inform and inspire everyone to take action and to help solve our most pressing global issues. Whether experienced in person or via shared content on social media, we turn inspiration to action and make it easy for everyone to have an impact, creating a larger movement that will drive meaningful change.

Impact Museums is founded by a passionate team of creative entrepreneurs building the next generation of museums and experiences. Collectively, we’ve built 15 companies, produced over 250 events, managed P&Ls of $500M, scaled global teams in 65 offices, collaborated with the world’s top artists, and built lasting social impact programs.


Diana Rayzman, Co-founder of Impact Museums.

Diana is a co-founder of Impact Museums bringing 20+ years of experience conceptualizing and producing high profile consumer experiences, brand activations, global media events, sales and technology conferences, awards shows, and food and wine events.

Diana is also the founder of RGLive Events, a full service national event marketing company serving Fortune 500 companies and not-for-profit partners, including: Facebook, Moet Hennessy, Verizon, Google, Environmental Media Awards (EMAs), General Motors, Petersen Automotive Museum, Upfront Ventures, MTV, Ford, Martin Lawrence Galleries and many more.

Throughout her career Diana has worked on hundreds of notable and large-scale events including the MTV Video Music Awards, MTV Movie Awards, Vanity Fair White House Press Correspondents Dinner, Vanity Fair Telluride Film Festival, and Vanity Fair Oscar Party.  Diana is an active philanthropist donating her time and expertise to many social impact causes and fundraisers throughout the year.  

Josh Jacobs, Co-founder of Impact Museums.

A Bay Area native and frequent visitor to the Exploratorium and Lawrence Hall of Science, Josh learned to program computers at a science museum. His first coding job, developing the multimedia lab exhibit for Silicon Valley’s Tech Museum of Innovation, was the beginning of a career building and scaling media and technology companies globally.

Josh has led innovative technology companies on a global scale. Josh is the former President, and currently an independent director, of Maven, Inc. (MVEN), a media platform for digital publishers. Built through acquisitions, Josh co-led the fundraising, acquisition and integration of 4 media companies over a 3 year period of time, helping create a $100m+ revenue, platform serving over 110m readers per month. Prior to Maven, Josh was the Global CEO of Accuen, an Omnicom agency, and a president of Omnicom Media Group. Josh grew Accuen from a single office in Chicago, to a global powerhouse with employees in over 65 countries.

Josh has also led multiple early stage companies through the creation of their initial products, fundraising, and scaling of operations including roles as President of X1, an Idealab company and co-founder of small business publishing platform Josh continues to support the startup ecosystem as a board member, investor and advisor to numerous technology and media startups. In addition to Maven, Josh sits on the board of Resonant (RESN), and Logiq (LGIQ).




Generoso Marco Realino


Erica Realino


Valeria Garofalo


Massimiliano Siccardi


Massimiliano Siccardi, Vittorio Guidotti, Luca Longobardi


Luca Longobardi




Vittorio Guidotti – Art Director, Producer

Silvia Caracciolo – Production Manager

Michele Boncompagni – 2D Animator, Producer

Lisa Cantini – 2D Animator, Art Director

Valerio Ciminelli – 2D/3D Animator

Matteo Inchingolo – 2D Animator

Daniele Arcuri – 2D Animator

Flavio Lisi – Graphic Designer

Francesca Scarponi – Graphic Designer

Flavio Lisi – Graphic Designer

Francesca Scarponi – Graphic Designer

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